Research and Planning
As well as meeting up weekly at school to discuss any ideas and plan our music video we also stayed in touch via text, whatsapp etc.
Also to find a song for our music videos we looked on sites such as You Tube, I Tunes and our own I Pod libraries before deciding on I wish I was a puck rocker by Sandi Thom.
Costumes and props
For costume and prop ideas we research artists from the same indie/pop genre such as Taylor Swift. Here she is wearing a very natural down to earth "hippy" outfit. This is the type of style we wanted to dress our artist like.
Also as our target audience are teenage girls we decided to look through magazines such as Closer and Heat magazine to see the fashion trends and keep up with the style:
We also used webiste that shold acoustic guitars to find the right one to use in our video.
Construction
We used a Panasonic HD camera to film our music video on for our music video. We really wanted to use this camera as it allows you to film a wider range of shot types as well as focus pull, pans and fast zooming in on our character lipsyncing
For most of our urban scenes filmed in Covent Garden we decided to use a tripod , which helped create a smooth professional looking panning shot. This camera helped us to film many great quality shots and recordings helping us to produce our music video to the best of our ability.
This year I felt a lot more comfortable and confident when using the camera and filming our video. I was interested to use a range of shots whilst filming such as tilts, pans and fast zooming as well as many close up shots.
Editing
This year as well as using I movie to edit, we were introuced to Final Cut Express which helped us to use a range of tools to create different effects such as the razor tool.
We used Final Cut Express to edit a black and white picture montage at the beginning of our musiv video to show a collection of old photos and posters from the era our song is written about. ( 60's and 70's)
Green Screen
Whilst brainstorming with my group we decidede we really wanted to emphasise the contrast between nature and technology as much as possible.
We decided to use a green screen as we felt confident we could create a great piece of footage.
We chose to use footage of our srtist behind a desk surrounded by mobile phones and we then green screened this onto footage we shot of the countryside to express our anti technology narrative.
We wanted the overall look of our music video be be 60's and 70's, so we used the 'Aged Film' effect on I Movie to give a more aged look to our filming which is really effective and has been used by other artists from our genre. For example for Taylor Swift's 22 music video she uses a rounded border throught to give a polaroid photo look which is associated with the 60's and 70's.
Also to emphasise that our artist dislikes technology and feels out of place there we made all of our urban footage and footage including some form of technology black and whote.
We did this to show how dull and lifeless our artist finds urban areas, whilst we kept our rural footage full colour to show the bright countryside locations and how happy and at home our artist is here.
Twitter
We created a twitter page for our artist to allow her fans to stay in touch with her and ask any question they may have, aswell as sharing any feedback they have about our music video.
Album Cover
I used the Panasonic HD camera to take shots of my artist for my album cover. I did this as I believe this camera take great quality shots, also as this camera was used for filming our music video I wanted to combine the two together by using similar shots for both.
Also I decicded to use typewriter font to go with the 60's and 70's theme as well as signing the artist name in a Italic font giving a personal feel to the album.
Evaluation
As well as creating a twitter page for fans to give feedback and there opinions on the music video I have also created a questionnaire that I handed around to members of the public and asked them to fill it out to get an idea of the reception of my music video.
No comments:
Post a Comment