Music video - montage

This is one of the images we have chosen to include in our montage of shots at the beginning of our music videos.
This is to represents the years our singer is mentioning, the 60s and 70s, so we have includes shots of people, objects and places from that time, to link in with the words and the meaning of the song.

Research and planning

Digipak mindmap

Audience research mindmap

This is mindmap helping us to decide what to use in our questionnaire and to see what our audience is looking for in our music video

Filming

Here we are filming our hippy part of the music video in Forty Hall.

Final Cut Pro

Today we had our Final Cut pro lesson and now have thought of many good ides and effects we can incorporate in our music video.
We have decided to use stop motion animation to have a flower appear in the pupil of an eye at the beginning of our music video.
Also we have decided to have a montage of real footage and pictures from the 60's and 70's to represent  the era our song is about and our theme.
I have learned some valuable skills which will help me in editing and adding effects to make our music video more interesting and reflect the message we are trying to portray.
The images underneath are our pictures we are using for stop motion:

Filming

On Wednesday we filmed our hippy scenes for our music video in Forty Hall.
We mangaged to get some great framing shots and pans, tilts and many close ups of the hippy's face and her singing.
We are now half way through our filming and only need to film our office worker scenes up london.
Whilst filming we had many other ideas for different shots using the bad weather and muddy fields to our advantage.
We also have incorporated using animals in our music video as we wanted to show our hippy in a natural environment so have included a mid shot of her in a field surrounded by sheep.

What is a Digipak?

A digipak is a patented style of CD or DVD packaging, and is a registered trademark of AGI Shorewood which is an atlas holdings LLC company.
Digipaks typically consist of a gatefold (which means book style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.


Manufacturers have sought to reduce environmental impact and improve functionality by introducing recycled components into its trays; one has announced a 100% post-consumer PET tray made from recycled bottles, which also eliminates the need for the brittle "teeth".  Another one goes one step further by totally eliminating the plastic tray and replacing it with a paper tray made from sugarcane and egg carton. Many printers use recycled or sustainable material for the board stock.


Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

For my digipak I will have four panels.
The material I will use will be 300gsm card with matt or gloss varnish. I will use four printed colours or pantone colours.
The dimensions will be 139.5mm x 6mm x 125.5mm.

Here is a template of a four panel digipak:

Here is an image of a digipak used by an artist from our genre:

This is Katy Perry's digipak, which you can see relates to her theme and her genre.

Signifiers and the Signified theory

Ferdinand De Saussure popularized the the idea of signifier and signified.
Signifier is the physical form which we can see or hear in the clip, whilst signified is the meaning attached to the signifier in the clip.
For example signifier is the word tree and signified is the mental image of a tree.
Roland Barthes adapted this theory into a symbolic code and puts together the signifiers of the text, referring them to groups.
Here are a few example of signifiers:


This image shows a band playing in a deserted area showing they
are alone, signifying they are different and unique to others in society.

This still image shows a nature background and a girl wearing white.
This signifies the girls innocence and purity as she is wearing white
and her being down to earth and peaceful due to the nice natural setting.

Voyeurism

The idea of voyeurism comes from the psychoanalytical theories of Sigmund Freud. It means the notion of looking and watching someone or something for entertainment without the person knowing. People who do this are more commonly known as peeping toms.
Voyeurism is used in the media particularly is music videos.
Laura Mulvey 1975 says that because most filmmakers are predominantly male, the presence of women is often solely for the purposes of display (rather than for narrative purposes).
This facilitates a voyeuristic response such as the male gaze which is a powerful and controlling gaze at women.
There is a lot of voyeurism used in rap music videos.
Here is a  representation of this:

Filming - Day 1

This is a screen shot showing what we have filmed so far. This shows stop motion of a flower which represents nature and anti technology.
As weel as this we have footage of an eye opening and closing. We will edit this to have a flower in the eye instead of a pupil, showing the girls hippy side and again representing anti technology.
We have other stop motion ideas such as a daisy chain wrapping itself around a phone, and stickers of flowers appearing on the guitar.

As well as this we have many ideas for cutaway shots to show nature and our characters down to earth nature such as a pan of birds flying in the sky.

We are also representing the era of what our character is singing about which is the 60s and 70s. To show this we will have cutaway shots of peace signs, flower power as well as leather jackets and motorcycles. We will also change the effect on our camera to black and white etc to make our footage look old fashioned.

Filming Locations

This photo of St Pauls Cathedral has inspired me to film a montage of shots of Londons famous landmarks including Big Ben and the London eye.

This shot especially interests me because of the framing. The symmetry of the photo and the lines of the bridge are interesting and is good composition for our music video.

Shooting Schedule

We are now planning what we are going to include in our music video and ideas that we have to use stop motion

Framing and Composition

Composition

The term composition means 'putting together,' and can apply to any work of art, from music to writing to photography, that is arranged or put together using conscious thought.

The position of the viewer can strongly influence the aesthetics of an image, even if the subject is entirely imaginary and viewed "within the mind's eye". Not only does it influence the elements within the picture, but it also influences the viewer's interpretation of the subject.

The rule of thirds is a guideline followed by some visual artists. The objective is to stop the subjects and areas of interest (such as the horizon) from bisecting the image, by placing them near one of the lines that would divide the image into three equal columns and rows, ideally near the intersection of those lines.

Here is a youtube clip about the rule of thirds

My inspirational video

This video is inspirational to me as Chris Martin (the vocalist) had to learn and sing the entire song backwards to make it look like he was singing it in their music video as they used reversed footage which took him a month. Also I like the way the video expresses the lyrics as the lyrics are "back to the start", and the video is in reverse which reflects this.

Music video ideas

Storyboarding

Last year when making our film, we originally planned to do a different film to the one we ended up filming and having as our final piece. For this idea, we storyboarded each scene we were going to film and included every shot we were going to take, to then find out we would not be using this anymore. So, for our final piece we had already had a good idea on how to storyboard and what to storyboard, therefore giving us more experience on what to do in this one. We made sure we included each shot we would use and the location we would shoot it in which helped us dramatically as when we came to film, we were not stuck on what to film or where to go when filming it and we did not get stuck and waste time.

RCA records Vlog

Record label email

My music video choice

I have chosen the song I wish I was a punk rocker by Sandi Thom for my music video, as I feel this song has a good tempo and beat to it as well as great lyrics that could help us produce a narrative music video.

Also the song has female vocals so we will be able to include lip syncing in our music video.

As well as this the official music video for this song isn't very good and the artist is not that well known which will give us an advantage when producing our music video.

I wish I was a punk rocker - Sandi Thom Lyrics

Oh I wish I was a punk rocker with flowers in my hair
In seventy-seven and sixty-nine revolution was in the air
I was born too late into a world that doesn't care
Oh I wish I was a punk rocker with flowers in my hair

When the head of state didn't play guitar
Not everybody drove a car
When music really mattered and when radio was king
When accountants didn't have control
And the media couldn't buy your soul
And computers were still scary and we didn't know everything

Oh I wish I was a punk rocker with flowers in my hair
In seventy-seven and sixty-nine revolution was in the air
I was born too late into a world that doesn't care
Oh I wish I was a punk rocker with flowers in my hair

When pop stars still remained a myth
And ignorance could still be bliss
And when god saved the queen she turned a whiter shade of pale
My mom and dad were in their teens
And anarchy was still a dream
And the only way to stay in touch was a letter in the mail

Oh I wish I was a punk rocker with flowers in my hair
In seventy-seven and sixty-nine revolution was in the air
I was born too late into a world that doesn't care
Oh I wish I was a punk rocker with flowers in my hair

When record shops were still on top
And vinyl was all that they stocked
And the super info highway was still drifting out in space
Kids were wearing hand me downs
And playing games meant kick arounds
And footballers still had long hair and dirt across their face

Oh I wish I was a punk rocker with flowers in my hair
In seventy-seven and sixty-nine revolution was in the air
I was born too late into a world that doesn't care
Oh I wish I was a punk rocker with flowers in my hair
I was born too late into a world that doesn't care
Oh I wish I was a punk rocker with flowers in my hair 

my three music video choices

For                                                       Against
No music video                                   slow tempo
good lyrics for a narrative                 Artist too well known
female vocals
             

   
For                                                                  Against
Good beat                                                      Good music video
narrative lyrics                                                 Well known artist
Instruments used                                             male vocals
give good ideas
for a music video


For                                                      Against
good beat                                          Music video already
female vocals
artist not well known
good narrative lyrics
Instruments can be 
used in music video

Star Image: Adele

I have chosen to do my research on Adele as when she first started singing in 2006 she was very similar to Kate Nash.
Adele can be found under many genres such as soul, R&B and pop.
She first became known in 2006 after a friend posted a demo of her singing on Myspace.
She was then offered a recording contract by XL Recordings.


Her first album "19" was released in 2008 and was certified four times platinum in the UK and two times in the US proving it to be a huge success. Also in 2008 Adele won BBC sound of 2008 and The Brits Critics choice award.


This was one of Adeles first interviews at The Brit awards in 2008. This shows her image in 2008.
Adele is very down to earth and her music and image make her like able not only by teenagers but by people from all ages and backgrounds.
Also Adele plays the guitar, piano percussion etc which makes her popular with many serious musicians.
However the majority of Adele's fanbase is female and Adele appeals to her fans because her songs are about relationships and love. Here is a video of her singing Rolling in the deep at the grammys 2012.


Adele has changed her style from 2008 and has chosen a more classy and sophisticated look. It is very unique which has made Adele's image more well known. Also as her look is so different she is becoming a style icon.
Adele has been in the press a lot about her weight and has been called " too fat" as few times. 
However Adele feels she is representing the majority of women and is happy about the way she looks. She says she would still dress elegant if she had a skinny figure and says "my music is for ears not eyes". Here is a link to a interview of Adele speaking about her weight.

http://www.cbsnews.com/8301-504803_162-57376080-10391709/adele-talks-about-her-body-image-and-weight/
Overall I think Adele has changed her image by wearing more sophisticated clothing and becoming a style icon as well as losing some weight. However I think that she has stayed true to herself and has kept her music about the singing and is proud of how she looks and likes being different to other stars.

Music Video Prelim

This is our Music video prelim. We chose the song The Show by Lenka

Festival Of British Films

Iconic sixties film - Saturday Night and Sunday Morning, directed by Karel Reisz
Film representing women - Pride and Prejudice, Joe Wright
British Comedy - The inbetweeners movie - directed by Ben Palmer
A british horror film - Dracula 1958 - Directed by Terence Fisher
High Profit Film - Harry Potter and the deathly hallows part 2 - Directed by David Yates

3 Favourite music videos

3 favourite music videos

3 Favourite music videos

Who is Andrew Goodwin?

Andrew Goodwin’s Theory

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